The highly anticipated color makeup line, Tati Beauty, finally launches its first product last week. After a decade in the beauty space and 2000 videos uploaded to YouTube, content creator Tati Westbrook has finally created her own makeup brand. And this palette has set fire to the internet🔥 Textured Neutrals is a unique eyeshadow palette, with six tones, four finishes,…
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9 Ways Influencers Can Work with Brands in 2020
There are a lot of ways to make a career out of being an influencer. These are the 9 ways influencers can work with brands in 2020. The fact that being an influencer is a bonafide job title, despite its recent creation over the last decade, shows it’s evolving quickly. We like to say that social media is the Wild Wild…
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Who to follow: @yin2myyang
For on-the-rise fashion influencers of @yin2myyang, social media is a family affair. Sister duo Sophie & Charlotte Bickley have been storming the NYC fashion world as editors at large for Daily Front Row and event coordinators at Bumble. From fashion shows to red carpet events to awards ceremonies, these girls are on the scene to be seen, looking fabulous. Sophie…
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Facial tool phenomenon: Does gua sha really work?
You’ve seen them in the glossy vanity shots of every skincare Instagram. From beauty tutorials to medicine cabinets to skincare brands, gua sha tools and techniques are seemingly taking over the internet. We’ve all seen these beautiful flat stones and rollers, in jade, quartz, and amethyst. But is there popularity only due to their pleasing aesthetics, or does gua sha…
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Billabong x Elle Ferguson 3.0 Collaboration
Australian fashion blogger, Elle Ferguson, launches third collection with Billabong. The collaboration, labeled Billabong x Elle 3.0, is a beach, boho, and streetwear mashup🌴 From the Gypsy Skirt to Bondi Beach Sandals, this collection has a free-flowing, Aussie, and very wearable vibe. Combining Elle’s love for lace, animal, and boho chic, each piece was perfectly designed by the Instagrammer and…
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Why you need to diversify your social media content, according to Gary Vee
We like to call Gary Vaynerchuk the meteorologist of social media. For the last decade, he has been making calls about the climate of social and predicting what the future will look like… and he’s often right. He is a proponent of creating more, doing more, taking more action. His mentality is that if you’re not creating content right now,…
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How to Network IRL as a digital content creator
Growing your audience online is important but we believe it’s equally important to invest your time networking IRL as a digital content creator. In-real-life (IRL) connections are where magical opportunities can form. Keep reading for our FOUR most helpful tips on how to network as a digital content creator. “Magic happens IRL, even in an increasingly digital world.” This is…
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The KiT: celebrity-endorsed & stylist approved undergarments
The KiT is a freshly launched undergarment line designed by celebrity stylists and friends, Jamie Mizrahi and Simone Harouche. This power-duo has created a line of foundational undergarments that are designed to work for everybody and they have quite the star-studded Rolodex to help promote. I guess that’s a perk to having styled and friended some of the biggest names…
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Hope Smith launches body butter brand, MUTHA
As featured in Vogue’s October edition of 10 Game-Changing Beauty Products to Buy this Month, there’s a new, clean body butter on the market. Her name is Mutha. And she’s really not new at all. The MUTHA Body Butter, a trifecta mixture of 100% natural origin shea, cocoa, and mango butters, has been a Hollywood and celebrity cult favorite for…
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Perfect Bar’s Perfect Influencer Marketing Strategy
Perfect Bar’s perfect influencer marketing strategy is taking over social media one mention & giveaway at a time. Perfect Bar’s beginnings A quick background of this family company founded in 2005. Bud, the father, developed Perfect Snacks out of a love for optimal health, fitness, and nutrition. Since then his 13 children have taken over the business, they are now…
