The KiT: celebrity-endorsed & stylist approved undergarments

The KiT is a freshly launched undergarment line designed by celebrity stylists and friends, Jamie Mizrahi and Simone Harouche.

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Creating The KiT has been an incredibly challenging, but satisfying journey. As friends and stylists, we know what it takes to get dressed. And through our work with women and women’s bodies, we wanted to create the undergarments that we found missing in the market, the items we were looking for in our own styling kits, and the pieces we knew every woman needed. As stylists, we’ve known that undergarments are one of the most important pieces of getting dressed. They're your second skin. They’re the first thing you put on and the last thing you take off. They’re personal, they’re intimate, they’re your foundation. And we wanted to create something that fit, felt, and functioned better… something for every body. It just so happens that after two long years of bringing this project to life, we’re launching The KiT in October during Breast Cancer Awareness Month. As women, we can’t overlook what that means to us and to the women in our lives who have been impacted by breast cancer. For our friends, for our sisters, for our moms. For Simone’s mom. It means a lot to us, it means a lot to The KiT, and to our commitment to the community of women we created this for. So instead of launching with some flashy, expensive campaign, we’re donating that money to the Women’s Cancer Research Fund, along with the support we’ll be giving all month long. During the month of October, we’ll donate 3% of every kit sold to @wcrfcure. And if you purchase from The KiT and post a selfie, tagging @thekitundergarments and #KitstoKickCancer, we’ll donate an additional $1 to the cause. Without further ado, here it goes. We’ll start things off. To our baby being born… To this journey we’re embarking on together… To what’s ahead for The KiT… We’re so excited for you to be a part of it. xo Jamie & Simone

A post shared by The Kit Undergarments (@thekitundergarments) on Oct 6, 2019 at 7:24am PDT

This power-duo has created a line of foundational undergarments that are designed to work for everybody and they have quite the star-studded Rolodex to help promote. 

I guess that’s a perk to having styled and friended some of the biggest names in Hollywood.

These ladies have streamlined all the things that make celebrities’ clothes looks so good that you never knew you needed. From an adhesive thong to a simple black bodysuit, the KiT’s got you covered.

Using influence for legitimacy

We love when experienced individuals use their expertise to fill a hole in the market and then use their connections and platform to market it. Jamie & Simone are the real deal and they have the client roster to prove it. When you have clients like Kim Kardashian and Jessica Alba you’ve ‘made it.’ And when influential people are saying you’re the real deal, the rest of the world listens. The founders of The KiT have become an authority on all things fashion and we’re ready to buy anything they tell us to.

Professional turns personal

We also love this as an example of making IRL connections by kicking ass professionally and then creating products the world (and your clients) needs. These stylists have made a name for themselves on social media by growing sizable platforms, but they have also created great relationships with the mega influencers of today. This combo will ensure a successful launch and longevity for the undergarment brand.

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Kate Hudson @katehudson is one of the most confident, authentic, and positive women I know. She's a mother, a businesswoman, a friend, a sister, a daughter, an aunt, and to me, she’s always been a shoulder to lean on. Kate and I were pregnant at the same time—our kids are 3 days apart. She guided me through my entire pregnancy, serving as my best sounding board, and always gave me such great advice. She was there when my son was born. In the hospital, she taught me how to breastfeed. She’s that friend that pushes you to do better and be better even when you want to give up. We workout together, we go on adventures together, and through it all, I admire her every step, because she’s someone who’s grateful for all that her body does for her. So she eats well, she exercises, and more than anything, she loves herself. And she’s teaching her own kids how to love themselves, too. She’s constantly doing, pushing herself, and looking at the world in the most beautiful way—open to love and all the endless possibilities that life, and love, have to offer. Kate’s self-love inspires me, and continues to inspire us at The KiT. xo Jamie Kate is wearing the Classic Demi Bra in Forget Me Not and the Tap Short in Cinnamon. #KitstoKickCancer @wcrfcure

A post shared by The Kit Undergarments (@thekitundergarments) on Oct 7, 2019 at 8:03am PDT

They had their launch party on October 6 with an impressive guest list and Instagrammable decor! In attendance, fashion influencers like Rachel Zoe and the Foster sisters. The launch received love all over Instagram from stylists and even big-name models like Karli Kloss.

Check out the press coverage at Vogue and WWD.

The KiT’s influencer marketing approach: Natural, honest, and authentic

Vitamin C covers anything that uses social media influence to its advantage. We love this brand and how experts the creators of the products are! The strategic byproduct of their profession has led them to get promoted all over social media. Their influencer marketing had such an organic feel to it because all of these people are their friends that are genuinely looking forward to using their products. It feels natural, honest, and authentic, everything influencer marketing should be.

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Mindy Kaling I’ve always loved Mindy Kaling’s humor. She brings a playfulness to the roles she creates onscreen and never takes herself too seriously. And what I love even more is how she approaches herself and her body the same way. She’s frank, she’s real, she’s open about her struggles, and she’s relatable in a best friend kind of way. She laughs, and she jokes, but beneath it all is an honest woman, mom, creator, and friend who brings so much realness to everything she does, with a sense of humor that brings a sense of ease to everyone around her. She speaks her truth and through that laugh of hers, we’re all right there with her. Just one of the many reasons why I, and so many of her fans, adore her and everything she is. She’s a role model, and a bright light for so many. xo Jamie Mindy is wearing the Long Sleeve Thong Bodysuit in Onyx. #KitstoKickCancer @wcrfcure

A post shared by The Kit Undergarments (@thekitundergarments) on Oct 8, 2019 at 9:17am PDT

They are even donating $1 to the Women’s Cancer Research Fund for every product shot posted with the hashtag #kitstokickcancer. They are giving back from the start and that isn’t something that goes unnoticed by us or conscious consumers.

Go check out The KiT’s Instagram and let us know what you think! We can’t wait to try them out, but so far the launch and the overall brand feel is #VitaminCApproved.

Find more launch stories here.