Australian fashion blogger, Elle Ferguson, launches third collection with Billabong. The collaboration, labeled Billabong x Elle 3.0, is a beach, boho, and streetwear mashup🌴 From the Gypsy Skirt to Bondi Beach Sandals, this collection has a free-flowing, Aussie, and very wearable vibe. Combining Elle’s love for lace, animal, and boho chic, each piece was perfectly designed by the Instagrammer and the Billabong team to fit her brand and style.
Elle Ferguson on Billabong x Elle 3.0
“To say that I am beyond proud of this collection is an understatement. It’s 10 pieces of wardrobe must haves that every girl needs. I spent so much time with the @billabong_womens_australia team making sure every element is pure perfection. I know how lucky I am to have this opportunity but I am forever grateful to everyone involved in this process that made this dream come true!”
The lookbook showcasing the launch, called Greetings from Miami, was shot on the streets of sunny South Beach. The photographer, fashion-niched Emily Abay, captured the beachy lifestyle, lush climate, and vibrant culture that the collection represents.
Vitamin C Approved Collaboration
At Vitamin C, we look to several factors to approve of an influencer-brand collaboration. This Billabong x Elle checks all the boxes in terms of aesthetics, authenticity, and alignment.
Aesthetics: Elle Ferguson’s brand aesthetics are all about effortless chic, surf style, and representing the Gold Coast. Billabong is a surf company; its visuals are the ocean, waves, and palm trees. The two brands are a perfect match in terms of aesthetics and style 🌊
Authenticity: This is Elle’s third collection with Billabong, which shows that she truly loves the brand and working with their teams. Their authentic relationship shows: these are clothes that Elle poured her heart into and really wears on an everyday basis.
Alignment: Billabong is an Australian-founded surf and apparel company. While the company began primarily outfitting and sponsoring surfers, it’s expanded its reach into women’s apparel with that same easy-going vibe. Elle’s style is the type of clothes Billabong already designs and sells. The alignment between Billabong x Elle is there. They both represent Australia and a more down-to-earth approach to everyday life.
This collaboration is top-notch and congratulations to Elle and the Billabong team for another successful launch!👏🏽
