It’s that time of year again… influencer holiday gift guides have hit the blogs. Anyone else guilty of shopping these lists? We love influencer recommendations, considering they try so many new products all of the time – they always know what’s best. But can we trust these recommendations? Or are influencers being paid by brands to promote these gifts? Here’s…
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Top Influencers appear on YouTube channels to reach new audiences
At Vitamin C, we love a good self-promotion by influencers. Lately, we’ve noticed a particular type of promotion that some of the top influencers are using: the YouTube feature. Top influencers have been appearing on other content creator’s YouTube channels to reach new audiences. This personal brand promotion isn’t new – but we’ve become aware of an influx of YouTube…
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Amazon the Drop: Is it Vitamin C Approved?
Amazon The Drop: Is it Vitamin C approved? One of Amazon’s more recent expansions into the world of Instagram and fashion, The Drop releases limited fashion collections designed by global macro-influencers. The Drop has worked with a diverse group of social media influencers, the list including German Leonie Hanne, 2M followers, and LA-based Officially Quigley, 238K followers. The process works…
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This week’s Influencer Launches: Chiara Ferragni & Xenia Adonts
This week has been full of exciting new launches from global influencers. From fashion to documentaries, these influencers are bringing their talents and a-game to further their empires. Launches included from Chiara Ferragni and Xenia Adonts. 5. Something Navy x Nordstrom, Arielle Charnas Announced on Instagram as her final collection with Nordstrom, Arielle Charnas of Something Navy releases new styles…
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Who to follow: @laurengracelifestyle
Lauren Grace is a digital creator, creative studio founder, and on the fast track to influencer status. The English entrepreneur is on her own path to success. She currently works with lifestyle, skincare, beauty, and fashion brands through her company, Monday the Studio. From social to branding to photography, Lauren creates beautiful, curated content for companies like Meant Simply and…
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Tati Westbrook launches color cosmetics brand, Tati Beauty
The highly anticipated color makeup line, Tati Beauty, finally launches its first product last week. After a decade in the beauty space and 2000 videos uploaded to YouTube, content creator Tati Westbrook has finally created her own makeup brand. And this palette has set fire to the internet🔥 Textured Neutrals is a unique eyeshadow palette, with six tones, four finishes,…
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Who to follow: @yin2myyang
For on-the-rise fashion influencers of @yin2myyang, social media is a family affair. Sister duo Sophie & Charlotte Bickley have been storming the NYC fashion world as editors at large for Daily Front Row and event coordinators at Bumble. From fashion shows to red carpet events to awards ceremonies, these girls are on the scene to be seen, looking fabulous. Sophie…
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Facial tool phenomenon: Does gua sha really work?
You’ve seen them in the glossy vanity shots of every skincare Instagram. From beauty tutorials to medicine cabinets to skincare brands, gua sha tools and techniques are seemingly taking over the internet. We’ve all seen these beautiful flat stones and rollers, in jade, quartz, and amethyst. But is there popularity only due to their pleasing aesthetics, or does gua sha…
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Billabong x Elle Ferguson 3.0 Collaboration
Australian fashion blogger, Elle Ferguson, launches third collection with Billabong. The collaboration, labeled Billabong x Elle 3.0, is a beach, boho, and streetwear mashup🌴 From the Gypsy Skirt to Bondi Beach Sandals, this collection has a free-flowing, Aussie, and very wearable vibe. Combining Elle’s love for lace, animal, and boho chic, each piece was perfectly designed by the Instagrammer and…
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Hope Smith launches body butter brand, MUTHA
As featured in Vogue’s October edition of 10 Game-Changing Beauty Products to Buy this Month, there’s a new, clean body butter on the market. Her name is Mutha. And she’s really not new at all. The MUTHA Body Butter, a trifecta mixture of 100% natural origin shea, cocoa, and mango butters, has been a Hollywood and celebrity cult favorite for…
