Instagram sensation & comedian Heather McMahan has been exploding on social media in the last year. From a self-proclaimed ‘out-of-work actress’ living with her mom last year to today, co-hosting the show and selling out tours this year, we’d say she’s had quite the glow up. Her success was not overnight even though her following grew quickly. Heather was giving…
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Top Influencers appear on YouTube channels to reach new audiences
At Vitamin C, we love a good self-promotion by influencers. Lately, we’ve noticed a particular type of promotion that some of the top influencers are using: the YouTube feature. Top influencers have been appearing on other content creator’s YouTube channels to reach new audiences. This personal brand promotion isn’t new – but we’ve become aware of an influx of YouTube…
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Amazon the Drop: Is it Vitamin C Approved?
Amazon The Drop: Is it Vitamin C approved? One of Amazon’s more recent expansions into the world of Instagram and fashion, The Drop releases limited fashion collections designed by global macro-influencers. The Drop has worked with a diverse group of social media influencers, the list including German Leonie Hanne, 2M followers, and LA-based Officially Quigley, 238K followers. The process works…
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This week’s Influencer Launches: Chiara Ferragni & Xenia Adonts
This week has been full of exciting new launches from global influencers. From fashion to documentaries, these influencers are bringing their talents and a-game to further their empires. Launches included from Chiara Ferragni and Xenia Adonts. 5. Something Navy x Nordstrom, Arielle Charnas Announced on Instagram as her final collection with Nordstrom, Arielle Charnas of Something Navy releases new styles…
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Tati Westbrook launches color cosmetics brand, Tati Beauty
The highly anticipated color makeup line, Tati Beauty, finally launches its first product last week. After a decade in the beauty space and 2000 videos uploaded to YouTube, content creator Tati Westbrook has finally created her own makeup brand. And this palette has set fire to the internet🔥 Textured Neutrals is a unique eyeshadow palette, with six tones, four finishes,…
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9 Ways Influencers Can Work with Brands in 2020
There are a lot of ways to make a career out of being an influencer. These are the 9 ways influencers can work with brands in 2020. The fact that being an influencer is a bonafide job title, despite its recent creation over the last decade, shows it’s evolving quickly. We like to say that social media is the Wild Wild…
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Billabong x Elle Ferguson 3.0 Collaboration
Australian fashion blogger, Elle Ferguson, launches third collection with Billabong. The collaboration, labeled Billabong x Elle 3.0, is a beach, boho, and streetwear mashup🌴 From the Gypsy Skirt to Bondi Beach Sandals, this collection has a free-flowing, Aussie, and very wearable vibe. Combining Elle’s love for lace, animal, and boho chic, each piece was perfectly designed by the Instagrammer and…
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Why you need to diversify your social media content, according to Gary Vee
We like to call Gary Vaynerchuk the meteorologist of social media. For the last decade, he has been making calls about the climate of social and predicting what the future will look like… and he’s often right. He is a proponent of creating more, doing more, taking more action. His mentality is that if you’re not creating content right now,…
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How to Network IRL as a digital content creator
Growing your audience online is important but we believe it’s equally important to invest your time networking IRL as a digital content creator. In-real-life (IRL) connections are where magical opportunities can form. Keep reading for our FOUR most helpful tips on how to network as a digital content creator. “Magic happens IRL, even in an increasingly digital world.” This is…
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The KiT: celebrity-endorsed & stylist approved undergarments
The KiT is a freshly launched undergarment line designed by celebrity stylists and friends, Jamie Mizrahi and Simone Harouche. This power-duo has created a line of foundational undergarments that are designed to work for everybody and they have quite the star-studded Rolodex to help promote. I guess that’s a perk to having styled and friended some of the biggest names…