For on-the-rise fashion influencers of @yin2myyang, social media is a family affair. Sister duo Sophie & Charlotte Bickley have been storming the NYC fashion world as editors at large for Daily Front Row and event coordinators at Bumble. From fashion shows to red carpet events to awards ceremonies, these girls are on the scene to be seen, looking fabulous.
Sophie & Charlotte additionally share their fashion, favorite brands, and events on their blog Yin2MyYang. Over the last few years, theyâve amassed 114,000 followers on Instagram. In a recent article on Larryâs Tips and Tea, they explain how theyâve grown their following,
âwe always put the most genuine version of ourselves on Instagram because our audience can always tell what is authentic and what isnât.â
The sisters, who were introduced to fashion from a young age, have developed unique and different senses of styles. In fact, they’ve created their whole brand @yin2myyang on their individual aesthetics which come together as complementary styles. Sophie tends to gravitate more eccentric, with loud patterns, spontaneous accessories and amazingly funky hairstyles. Charlotte is more refined and posh; she wears feminine shapes, chic headbands, and classic brands.
Follow them if⌠you want an inside look at the hottest fashion events and you love high-end designer looks (they also link more affordable versions of their outfits and accessories on their blog, Yin2MyYang).
Work with them if⌠youâre in fashion (duh) but we also see the play of a lifestyle brand or technology platform working with these girls. We recently saw them on a demo for Moe Assist with Danielle Bernstein, a new influencer project management system. Theyâre a perfect fit for that.
Contact them… via their agent, monica@wearelamuse.com.
