The ‘Markle Sparkle’ Effect, Most Iconic Fashion Moments & Waitlists
It is no secret that the world’s eyes are the new mother, Duchess of Sussex, Meghan Markle.
Since becoming a royal, Meghan’s influence has reached new heights. As she travels with her husband, Harry, they use their influential position and status for good. As they ‘serve as a royal patron to nonprofit organizations, and appear at public and private sector events that recognized the efforts and successes of people around the globe.’ Source: Elle Magazine.
With endless commentary on her every move, it is no shock that people pay close attention to her fashion choices. So much so, that anything she wears has a ‘Markle Sparkle’ effect, aka everything she is seen wearing immediately sells out.
The global fashion search platform Lyst reports that, on average, whenever Markle wears something, the brand will see a 200 percent increase in search demand over the following week. The site ranks her as the third top celebrity fashion influencer of 2018, behind Kylie Jenner and Kim Kardashian (and ahead of Beyoncé, Rihanna, and Blake Lively). Source: Glamour.
If you stan the duchess, we’ve rounded up her most fashion statements that sold out and created iconic waitlists & traffic surges. But if you like anything in the list below, you’ll most likely have to get on a waitlist still! Good luck!
5. Blue Shirtdress, Veronica Beard
And she’s at it again, the duchess wore this blue Veronica Beard dress in South Africa in 2018 to visit the District Six Museum with Prince Harry. The frock has since then sold out. Since them, Megan has recently re-worn this look on September 23, 2019 in Tonga. Source: Marie Claire.
4. The Natalie flat, Sarah Flint.
Based in New York, this direct-to-consumer shoe brand went viral when Meghan first stepped out in these leather flats with her husband, Harry. The internet was shook and lined up for this shoe creating a 25,000 person waitlist.
3. Day Market Tote, Everlane
Everlane’s Day Market Tote, which retails for $165. Markle photographed carrying it in the Cognac color – this caused the bag to completely sell and grow a waitlist up to 12,000 people. It also became known as The Meghan Markle Tote.
2. Wedding dresses, Stella McCartney and Givenchy
Stella McCartney, responsible for Meghan’s much-gushed-over reception gown, saw a 3,000 percent increase in searched for their dresses, while Givenchy, who designed the custom wedding dress, saw their search increase 61 percent. Source: ENews.
1. Crossbody Bag, Strathberry
Strathberry crossbody bag Meghan wore during an outing in Edinburgh in 2018. A spokesperson for the company told People Magazine that the item sold out in minutes, with the waitlist growing to over 3,000 people. “The interest in the brand has been incredible,” a Strathberry spokesperson said. “The phones began ringing constantly and our visitor numbers on our website were up by around 5000%!” Source: ENews.
How does the ‘Markle Sparkle’ Effect work?
This is the most mega example of influencer marketing out there right now. It has us at Vitamin C wondering how this all goes down?
How do brands approach her? Does she get paid to get photographed in outfits? How organic is her shopping process? Who styles her and places certain brands in front of her?
All of these questions shall be answered at a later date in an investigative piece yet to come!
In the meantime, we’ll applaud Meghan for handing all of this attention with such poise. Her effortless and classic style is worthy of imitating. Her ever-present smile is the cherry on top! Bravo, Meghan.
