“According to Danielle Bernstein, this season’s hottest accessory is far from a velvet headband. It’s running your business and getting paid.” We love this quote from the Forbes article introducing the newest launch in the tech space that is made specifically for influencers by an influencer. MOE Assist is a project management system to centralize and manage brand partnerships, collaborations, invoicing and payments. It’s the first of its kind, but Vitamin C predicts there will be many more.
Check out Danielle Bernstein’s How She Built This story.
“Everyone Needs a Moe”
If you know Danielle Bernstein of WeWoreWhat, you know that she is constantly expanding the definition and perception of what an influencer can be.
You also know that if Danielle Bernstein is there, her trusty right-hand-woman, Moe Paretti, is close by. The COO of the WeWoreWhat empire, she kicked ass at her position so much that her role was the inspiration for the new platform.
Moe approached Danielle 6 years ago while in school and said that she wanted to learn more about the real-deal blogger world. She was looking for an education that she couldn’t get at school; not only did she get educated but she landed herself a job, too!
We love that Danielle is open about her team and the fact that she isn’t a one-woman show. In a recent live interview at Blogher, Danielle even goes as far as to admit that her team has been the best investment she had made in her business. As audience members, we have enjoyed watching the BTS of their friendship and working relationship. It came as no surprise that the platform was named after Moe.
As Danielle says, “Everyone needs a Moe.” And now everyone can.
“Once we cracked the code on how to work more efficiently, I set out to put this into the hands of other influencers. I want other influencers to be able to succeed.”
Danielle Bernstein, in a recent @weworewhat Instagram Story about MOE Assist.
Legitimizing the Influencer Industry
At Vitamin C, we love the idea that products are being developed specifically for influencers. Launches like MOE Assist legitimatize the industry and help reinforce new, exciting career paths. We believe that the reign of social media influence is just getting started.
All About MOE Assist
Who: This platform is for ALL influencers of any size. YouTubers, Snapchatters, Instagram content creators. If you make money on social media, MOE Assist is for you.
What: MOE Assist, a project management platform for influencers. MOE can manage your projects, send invoices and collect payments, collaborate and get feedback (feature coming soon). Goodbye, long email chains! Hello, MOE! Get MOE for $27.99 per month.
When: Over a year in the making, this platform officially launched October 2, 2019. It is now available to all. They have a free 30-day free trial when you sign up!
Where: MOEAssist.com. Born and created in Danielle’s West Village apartment. Recently relocated into a large office at a Manhattan WeWork. Find MOE Assist on Instagram too.
Why: MOE Assist was created to solve a problem in the unique workflow that influencers have. Now when influencers book a project, they can organize everything through the platform, from management to invoicing.
Note: As Danielle helps evolve what an influencer is, her platform also will! She has already mentioned some new features that are in the works, but she wanted some user feedback ASAP. We’ll be covering the updates and reviewing them, so check back.
Let us know if you try out MOE assist and how your experience was is.
Congratulations to Danielle, Moe, and the WeWoreWhat team!
