Julia Engle, creator of Gal Meets Glam, a fashion blog turned clothing collection, just announced a new collaboration with NYC shoewear line, Margaux.
The collaboration will be an extension of the Gal Meets Glam Collection, offering 4 styles that are true to the GMG brand.
The Gal Meets Glam curated collaboration
This curated line includes boots, flats, and loafers.
The Gal Meets Glam Collection Pink Tweed Point Flat, $155
The Burgundy Suede Demi Flat, $155
Vitamin C Approved
At Vitamin C, we look to several factors to approve of an influencer-brand collaboration. This GMG x Margaux checks all the boxes in terms of aesthetics, authenticity, and alignment.
- Aesthetics: Julia Engle’s personal aesthetics are all about muted beauty, soft hues, and embracing femininity. The Margaux brand, down to their content, website, and product, represent the exact same look and vibe as GMG. The packaging for the new line is perfectly on-brand for Gal Meets Glam, in a soft pink color.
- Authenticity: Margaux has been featured in the past on a GMG blog post. Julia authentically loved the brand before collaborating to create a shoe that she would really wear. Also, followers of GMG and women who purchase the GMG Collection want to invest in quality products and are able to afford the higher price point.
See Julia wearing Margaux pumps in a March post.
Here she is again, featuring another Margaux collaboration in a Provence post from 2017.
- Alignment: The most important factor in deciding on a Vitamin C Approved collaboration is if the two brands are aligned. In the Gal Meets Glam x Margaux case, these two could not be a better representation of each other. Margaux shoes are designed for everyday wear to meet the demands of modern life. And the GMG Collection creates classic dresses for modern women to reimagine the everyday dress. Furthermore, Margaux thoughtfully makes their shoes, with comfort and understated elegance in mind. GMG is all about timeless styles, dedication to quality, an eye for thoughtful details. These two brands mirror each other, cater to the same type of women, and bring to life similar solutions in their products. This is what an aligned collaboration is all about.
Julia Engle, Gal Meets Glam creator
“I’m thrilled to be working with Margaux to bring our customers the same high-quality, comfort, and special feminine details she finds in our apparel now in footwear,” Engel said when the collaboration was announced. “I’ve always wanted to bring Gal Meets Glam Collection to life head-to-toe, and our girl is now able to slip on her favorite dress and shoes to be virtually ready for anything the day brings.”
This collaboration sets the bar for what this industry needs to see more of: A beautiful collection designed by an on-brand and aligned influencer. We applaud the two brands on their top-notch execution.
