Irish content creator Tar Mar just celebrated the 1 year anniversary of her move to NYC. This girl is paving her own way as she moved to the city “on her own with no connections, no job, nowhere to live and not much in the way friends.”
She has been building a following on Instagram where she shares casual chic outfit inspiration, but her larger audience is on Youtube. It’s inspiring to watch her content evolve and her personal platform grows after taking such a leap of faith.
Her style is a blend of trendy and classic elements. All of her looks are so wearable. And you can always shop all her looks through her linkinbio.
This transplant is living the dream in a stunning Brooklyn, New York loft. She is documenting the process on a designated IG page called @abrooklynloft. You can head over for DIY projects and minimalist decor charm. She has a few vlogs that contain apartment content as well. Check out her YouTube channel here.
She has paid partnerships with big names such as Lexus and Gap. We also like the distinction in the hashtag she puts as #gifted, letting her audience know she isn’t paid to post it but it was a PR package from a brand. That transparency lets everyone know that she handles her career with professionalism, values her audience members, and she’s one to watch!
You should follow @tarmarz if…
She is such an inspiration for those who are looking to take a chance and bet on themselves. If you’re on the fence about a career switch or a big move, you’ll love her. Follow along with her for NYC content creation inspo and NYC apartment inspo. All of her fashion can be worn right off the page, her style is chic and casual!
Brands should work with her if….
Brands should be investing in her now as she is only growing from here. Vitamin C would like to see some brands invest in her for integrated Youtube content and longer contracts. Any lifestyle or luxury brand should get in with her now.
Tar Mar is #VitaminCApproved. We’re excited to see where she goes next! We’re rooting for her.
