This week has been full of exciting new launches from global influencers. From fashion to documentaries, these influencers are bringing their talents and a-game to further their empires. Launches included from Chiara Ferragni and Xenia Adonts.
5. Something Navy x Nordstrom, Arielle Charnas
Announced on Instagram as her final collection with Nordstrom, Arielle Charnas of Something Navy releases new styles on nordstrom.com.
Amidst the ending partnership between her label Something Navy and Nordstrom, Charnas admits “it’s been an amazing two years with the retailer of my dreams.” The brand is now becoming its own entity, launching in April 2020.
The last release includes a selection of sweaters, dresses, coats, and accessories. Check out the collection here.
4. Chiara Ferragni – Unposted, Chiara Ferragni
Italian Influencer turned businesswoman Chiara Ferragni attends the premiere in New York for her docu-film, Chiara Ferragni – Unposted.
An exciting release that further legitimizes the influencer industry, the film will be streaming on Amazon Prime beginning November 29th.
Add this to Ferragni’s list of accomplishments after her successful blog, The Blonde Salad, and her two companies, Chiara Ferragni Collection and Beauty Bites.
3. Attire the Studio, Xenia Adonts
The born Russian, raised in Germany influencer Xenia Adonts released the concept of her new business endeavor today.
Adonts pre-launches Attire the Studio, a fashion brand which promising to be transparent, eco-friendly, and ethical without compromising on quality and design.
“My goal is to create the most honest and eco-friendly fashion brand that’s out there.”
She will be releasing a YouTube video later today to further share about the collection. You can watch it here.
2. Parisian Summer, Danielle Bernstein
WeWoreWhat is at it again with another fabulous collection, Parisian Summer. See the collection in Bernstein’s IGTV video here.
This will be Bernstein’s third swimsuit collection, and first time launching coverup clothing in addition to swim.
This set of fun prints for both swim and coverups, designed by Bernstein, will launch this Friday, November 15th on shopweworewhat.com.
1. Lux Unfiltered, Sivan Ayla Richards
Influencer Sivan Ayla is already a successful CEO of swimsuit line, Tan Lines. Now, she’s expanding into self-tan and body products.
The new brand, Lux Unfiltered, just launched last week. The product is a gradual self-tanning cream, infused with shea and cocoa butter with no funky smell.
You can purchase Lux Unfiltered here.
