The highly anticipated color makeup line, Tati Beauty, finally launches its first product last week. After a decade in the beauty space and 2000 videos uploaded to YouTube, content creator Tati Westbrook has finally created her own makeup brand. And this palette has set fire to the internetđĽ
Textured Neutrals is a unique eyeshadow palette, with six tones, four finishes, and endless possibilities. Westbrook explains these eyeshadows are for the beginner and the expert makeup artist, giving all a chance to tell their own story.
The storybook theme of the Volume 1 palette demonstrates more will be coming soon. And Tati fans couldnât be happier.
This color collection is in addition to Westbrookâs successful supplement brand, Halo Beauty. Halo offers a range of vitamins for smoother skin, hair, and nails. When Westbrookâs first brand launched, her subscribers and fans caused a lot of drama. The issue? That Halo wasnât color cosmetics.
Westbrook explains that the creation process of Tati Beauty has been long and she didnât want to put out a product that wasnât perfect.
Westbrook has always been dedicated to her fans from day one. She stays true and authentic to the core purpose of her channel: to honestly review all things makeup. As a subscriber, you can always expect to get the real truth of products from Tati, regardless of PR, brand deals, and sponsorships.
Her love for her fans has always been her motivating mission. Instead of inviting traditional influencers to the Tati Beauty launch party, Westbrook invited a slew of subscribers.
“To my subscribers, you have kept me inspired through it all… at every high and every low, I have felt you telling me to focus on what I love… and to always keep going. This is for us.”
Westbrook writes on her Instagram, @glamlifeguru
The backlash of the Tati Beauty launch has been minimal so far. The palette has sold out, meaning Westbrook sold a staggering 100,000 products at $48. It pays to build an engaged and committed audience who you are committed to serving. Westbrook has always listened to what her fans want, and now she is able to create the exact products they craved.
The palette is available for preorder, guaranteed to be shipped by mid-December. We expect to see more launches from Tati Beauty throughout 2020.
