Summer might ending but these influencers are just getting started building their swimwear empires.đź‘™
Summer is such a personal and unique experience for each individual. Each of these influencers listened to their audiences and brought something unique to their lines that was missing in the industry.
They can they get feedback directly from their audience and the product can evolve! The platform size, the feedback loop, the social listening, and personal connection are all ways that influencer owned brands are out performing old institutions.Â
Bye bye mass production👋🏼, ill-fitting swimwear and hello purchasing from your favorite content creator.Â
Social media starlets using their platform to create a product that serves their people is badass.
Stock-up for next season or your tropical vacay to beat the cold.🌴
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5. Danielle Bernstein x @shopweworewhat
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This fashionista makes suits that lean on the pricey side but are all about the quality. Her campaign shoots are always so creative and fun to look at, check for her new drop coming soon.
4. Gabi Fresh x @swimsuitsforall
Size equality in fashion has been an emerging topic and we love that Gabi is crusading for it. Her swimsuits have inclusive sizing that does not compromise style.
3. Emily Ratajowski x @inamoratawoman
Emily has always been unapologetic about embracing her femininity and form in the public eye since her debut on the scene. Her brand is a representation of being empowered in your own skin and feeling damn good in the process.
2. Candice Swanepoel x @tropicofc
Victoria’s Secret model turned influencer turned entrepreneur. Her Angel status almost gives her expert status. Her eco-lifestyle brand was created with love and respect for the planet and rooted with a mission of sustainability.
1. Tash Oakley & Devin Brugman x @mondayswimwear
Now it’s time for the queens themselves, these best friends took their bikini and travel blog and have created a swim empire from it. Their products are now worn by some of the world’s most influential people and they are just getting started.
Did we miss any of your favorites influencer-owned swimwear brands? Comment below and your suggestion can be included in Part Two!
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