Instagram sensation & comedian Heather McMahan has been exploding on social media in the last year. From a self-proclaimed ‘out-of-work actress’ living with her mom last year to today, co-hosting the show and selling out tours this year, we’d say she’s had quite the glow up.
Her success was not overnight even though her following grew quickly. Heather was giving just as much honesty and comedy to her platform before she had a large audience. Her dedication to her craft, hard work, and consistent posting got her to where she is today.
If you haven’t heard of her, go check her out now. You’ll laugh along with her and get honest reviews on anything and everything because this girl keeps it real. She loves what she loves, and calls out anyone not #doingthemost for their customers.
Heather has been talking about her favorites on Instagram before the internet caught of how great she is. She naturally talked about the things she loved in an honest way and her opinion has grown to be quite revered. The organic promotion of her faves has now resulted in some lucrative brand deals.
Here at Vitamin C, we believe this is the best way to do it. Honest opinions that your audience’s trust that result in paid alliances from the loved brand! A win, win, win!
Here are the things that make Heather an ideal brand partner and a Vitamin C approved influencer.
What Heather is doing right:
- Honesty: she gives her honest opinion on things, which is so appreciated in the world of sponsored content. She gives her audience the good, the bad and the ugly.
- Integration: she demonstrates using all of her favorite things instead of just posting a static image. If it’s coffee? She’s drinking it and talking about it. If it’s a travel pillow? She’s carrying it at the airport and putting on for the camera.
- Repetition: she repetitively talks about her favorite things. This is so much more powerful than the one-off advertisement that we see too much of these days. We know about her favorite brands and products because she continuously brings up the same ones.
The Heather McMahan Starter Pack
Trtl Pillow
Delta Sky Club
Old Navy Denim and PJ’s
Aperol Spritz
Max Italian New York
Nutpods
La Colombe Coffee
Just a few brands that she talks about on the regular that make her a shoo-in for a brand deal. Her brand-building game is strong and we’re taking notes, we think you should, too!
We dare you to get a basket, buy the items linked above, and give the gift of Heather’s Favorites this holiday season. It will be a hit!
