Influencer trailblazer and the woman behind WeWoreWhat, Danielle Bernstein is taking the fashion industry by storm and she’s just getting started.
Bernstein, age 27, has collaborated with the top fashion brands, amassed 2.2 million followers on Instagram, and has created a fashion empire.
With what seems like so much success, where did Bernstein begin? How has she managed to create so much influence? Read on for How She Built This.
NYC street style blogger turned CEO
Bernstein saw the potential of social media early on. She created her blog WeWoreWhat.com in 2010 as a sophomore in college, and quickly realized the potential of what it could be. Bernstein decided to jump in with both feet by dropping out of college to take her blogging career full-time.
Seeing into the future and betting on social media
Danielle’s predictions were correct about the trajectory of social media. Since that time, she’s built massive influence on Instagram, worked with brands like Joe’s Jeans, Lulu DKm & Intimissimi, and has her own line with clothing company Onia, Shop WeWoreWhat. She creates collections of swimwear, playsuits, and overalls through her Shop WeWoreWhat brand.
Check out Bernstein’s swim line featured in our Top 5 Influencer Owned Swim Brands.
In recent announcements, she will be taking her talents beyond the world of fashion by launching projects in different verticals, such as technology and publishing. Clever move, Bernstein. The size of her social media platform will allow Bernstein to market all of her endeavors. Her loyal fans can turn into customers of her new projects.
Leading the industry by example: Authenticity & Transparency reign!
Her resume over the last 9 years is impressive, but we gravitate towards her because of her transparency and dedication to the evolution of the influencer profession. Bernstein’s connection with her audience through IG Stories is something to take notes on. The personal behind-the-scenes allows her followers to better understand what she does. There is a certain integrity she has for her profession in being selective who she works with, tagging what she’s wearing regardless of compensation, and truly trailblazing the industry by expanding the reputation of what an influencer can be.
How She Built This Stats: WeWoreWhat
Vitamin C strives to show you what is possible. These stats and the ‘Then & Now’ are to provide you with a timeframe of how long it took her and how much work went into becoming what you see today. 9 years of consistent output, 11.7 thousand posts, countless failures, a lot of hard work and hustle.
Imagine if you started today, where could you be in 9 years?
WeWoreWhat and Bernstein’s future
Bernstein future success continues to grow as she expands her influence out of fashion and into other verticals. A recent announcement let her followers know that she’s launching a tech company on October 2, 2019.
She will also be releasing a book in the Spring of 2020.
What can’t this girl do? Vitamin C will continue to cheer her on and watch as she makes waves in whatever area she decides to.
